RECIPE
for success
I hoard recipes in a little Campbell’s Soup box on my kitchen counter top. I also post them to a private group on FB & pin them to a board in Pinterest too. Honestly, I rarely follow a recipe, but I learn so much from how other people cook. Art should be the same way. I hope you are out there looking at art online & OFF line. Share & try not to be afraid of copy cats. Remember, what makes your work YOURS can’t ever be duplicated.
If it weren’t for sharing, this blog wouldn’t exist. Just in case you forgot how it all got started in the first place, here is a link. I share my experiences, recommendations & cautionary tales about food and art with all of you. But, I also share it in a series of career development workshops at the Arts & Culture Alliance in Knoxville, TN. I have one coming up in February on How to Price your Artwork, and I would love to have your input. The “right” answer is… whatever works for you. But, the real question is… does is REALLY WORK for you? Are you selling art? So, this call asks that you share your recipe for success…with me.
Check out this Call for Artists from AAAD for Pricing your Art, a call for feedback. Yours truly needs your help making sure that I am passing along a recipe for success to novice and emerging artists. Don’t worry, there’s a reward…
CALL for ARTISTS:
Pricing your ART!
ELIGIBILITY: Open to all artists
MEDIA: Open to all media
DEADLINE: December 15, 2014
NOTIFICATION of AWARDS: By December 23, 2014
ENTRY FEE: None, of course
AWARDS: I will choose 1 out of every 5 feedback forms (at random) to award a FREE Artist to Love listing & post ($15 value).
*Editor’s Note: The only REQUIRED information below is your Name, Location & Pricing strategy. I will NEVER give away or sell your information to anyone EVER. I will not reveal your pricing strategy to any with your name attached. The information will be aggregated to form a range of working options and prevailing theories for new artists that need the assistance. I will be the ONLY ONE that reads the information you fill out below. Please note, when you submit the form, it will be emailed to me at submitart@artandartdeadlines.com. If you are uncomfortable using the form below, feel free to email the information to me directly.
I want to encourage you to share your best practices below. Do you price on whim? Do you track your studio time? Do you have a formula (cost of materials+ 2x hourly labor–for example). Do you have an average cost per square inch that you apply generally. Do you charge the same amount when you are not paying commission? Please tell us more… (continues below the form)
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After the February workshop, I will publish all the information so that everyone can benefit whether you are in Knoxville or the other side of the planet!
I used to price work based on what I “felt” it should go for based on content, size, media, venue etc. This system became unwieldy when people would ask me outside of a gallery what a particular piece’s price was. (Did I have it at 900 or 700? Was that the one I thought was worth more because I spent more time on it, or less because I used acrylic?). I reviewed a lot of people’s methods for pricing by polling artists and reading articles, and came up with this system: I multiply the length x width to get area, then multiply by 1.75 If the number comes out to something like 633 I round up to nearest 50. My prices used to be area x 1.5, but I have had a lot of shows and sales this past year so I raised the “x by ___” to 1.75. As I get more sales I will increase the amount by which I multiply area. So an 18 x 24 painting is currently priced at $750. It’s not perfect, sometimes I have to fluff it around a bit based on a given show or client, but it’s a good baseline.